A funded electric-vehicle brand had riders leaving showrooms excited — then going quiet for three weeks. Personalised Email + WhatsApp journeys, built around who each buyer actually was, turned that silence into signed deliveries.
The showroom experience was strong — riders left excited, questions answered, intent clearly high. The two to three weeks after were a void.
No personalised follow-up. No content that matched the model they'd ridden, or the stage of the decision they were in. Just one generic email sequence, built for no one in particular.
Post-test-drive conversion sat at 34%. Cancellations in the consideration window were quietly compounding — and the sales team had no visibility into why buyers were going cold.
A buyer-profiling exercise mapped who was actually walking into showrooms — and what happened to them after they left. It didn't just find an under-served stage. It found an almost entirely empty one, with buyers left to fill the gap themselves: third-party reviews, competitor comparisons, forum threads.
The brand had invested heavily in getting riders to the test drive, then stepped aside at the exact moment the decision was being made.
Needs hard numbers — real-world range, charging cost vs. petrol, total cost of ownership — before trust replaces doubt.
Cares about performance data and community proof: rider reviews, comparison numbers, what people like them actually chose.
Wants the boring-but-decisive details: EMI options, real-world efficiency, day-to-day running cost in their own city.
One sequence couldn't serve all three — and it wasn't.
Three distinct nurture journeys were built across email and WhatsApp, each triggered by the vehicle model tested and the buyer profile behind it. Running seven to twelve days post-test-drive, every touchpoint was mapped to the specific doubts that tend to peak in that window.
Email carried the rational case — owner testimonials, cost-of-ownership breakdowns, range data from riders in similar use cases. WhatsApp carried the emotional one — a short video of the exact model test-ridden, brand content, a direct line to a product advisor for live questions. All of it written in the brand's own voice: confident, direct, genuinely useful.
Cost-of-ownership breakdown, performance data, financing clarity — each persona got the version that answered their actual question.
Hi Rahul — since your test ride on the S1, a few people asked us the same question: what does it really cost to run this, month to month?
We broke it down against your daily commute. Charging vs. fuel, servicing, and where most owners break even.
See your cost breakdown →Hi Naveen — you asked how the S1 actually compares on performance. Here's the acceleration, top speed and torque data, plus what riders switching from a 150cc are saying.
See the comparison →A short video of the exact model tested, then a direct line to a human advisor for the questions email can't answer.
“The consideration stage, once the brand's biggest leak, became a structured asset.” Engagement summary — 90-day review
Ninety days after the first journey went live, the brand's biggest leak had become a structured, measurable asset.
One generic sequence. No channel beyond email. No signal on who was cooling off, or why.
Three personalised journeys across Email + WhatsApp. Every drop-off point visible. Advisors looped in at the right moment, automatically.
Thirty minutes. We'll map where your funnel is leaking and what a personalised journey could look like — yours to keep either way.