CORE91.VC needed a homepage that could do three jobs without diluting any of them: state who they are in one line, prove it with a portfolio most funds would be proud of, and make the ask impossible to miss. Every section earns its place — nothing is there to fill space.
CORE91.VC backs pre-seed to Series A founders, globally. The brief was to compress a fund's entire pitch to a founder — thesis, speed, network, proof — into one homepage, without it ever feeling like a deck. Below is that homepage, section by section, with the thinking behind each one.
No tagline stacked on a tagline — just the name, stated plainly on black, with a small scroll indicator underneath it. The first screen is a held breath before the thesis; everything a visitor needs arrives further down, not crammed into this one.
One organic curve breaks the grid and holds the entire thesis — stage, geography, sector focus — in four short lines a founder can read in five seconds. The oversized "91" isn't decoration; it's the fund's own name, treated like a wordmark rather than a number.
Check size, decision speed, network access, and reach — the questions every founder actually has before a first call — each answered in one line, colour-coded so they read as a set instead of four unrelated bullet points.
No "trusted by industry leaders" copy — just the logos, dense and unranked, so the portfolio makes the argument for credibility itself: a wall of names a founder recognises before reading a single sentence about the fund.
The partners' personal and prior bets — Coinbase, Airmeet, AngelList among them — get their own row, visually distinct from the fund's own portfolio, so neither claim dilutes the other.
Four partners, four photos, four short bios that read like introductions rather than résumés — because a founder isn't underwriting a firm, they're choosing the person on the other end of the first message.
The page closes on a single yellow button — "Submit your pitch" — the only saturated colour on an otherwise black-and-white site, so there's no ambiguity about what to do next.
Thirty minutes. We'll look at what your homepage is currently trying to say, and what to cut.