Kaya Skin Clinic needed to look like a brand a 25-year-old would trust — without losing what actually built the business: twenty years of dermatology expertise. Booking stays the primary ask, an AI skin-analysis tool exists to pull in people who aren't ready to book yet, and the product shop is a secondary door — all inside a design that's clean and current, built from familiar patterns rather than anything experimental, so the clinical credibility underneath it never gets diluted.
Kaya has been treating Indian skin since 2003 — real clinical expertise, real doctors, real legacy. The brief wasn't to reinvent that; it was to make it read current to a younger audience without diluting it. Booking stays the primary ask, an AI skin-analysis tool exists to pull in people who aren't ready to book yet, and the shop is a secondary line — built throughout from clean, familiar patterns rather than anything experimental. Below is that homepage, section by section, with the thinking behind each one.
City, name, number, appointment — sitting directly in the hero, not behind a button. In a category where the whole job is getting someone from "looking" to "booked" before they change their mind, every extra step is a place to lose them.
Skin, hair, body — the three ways a visitor actually thinks about their own concern, each one a full photo instead of a menu item, so "where do I start" never feels like guesswork.
Awards, clinic count, doctor count, technology — stated before the story is told. Then the story itself (built for Indian skin, since 2003) is backed by four concrete pillars instead of four adjectives.
Laser hair reduction, Thermage, dermal fillers — each treatment gets what it needs to (what to expect, the results), and a clinic-tour video breaks up the grid instead of being its own separate detour.
The AI tool isn't a parallel product — it's the easiest way to pull in someone who isn't ready to book. A selfie is a lower-commitment ask than a phone number, and it still ends at the same place: get them into a consultation.
Filterable by concern — anti-aging, acne, dandruff — with price and product front and centre. It's real retail revenue for a clinic this size, positioned after the clinical sections instead of competing with them.
Services and popular concerns get their own separate columns instead of being crammed into one link list — useful for the visitor who scrolled straight to the bottom looking for one specific treatment.
Thirty minutes. We'll look at whether your redesign is keeping pace with a younger audience, or trading away the trust that built the business.