Kaya NUTRA+ Glutathione Mouth Melt Powder ships 30 sachets — a full month, one a day. The packaging carries that fact through the whole design: a day-by-day tracker printed straight onto the carton, so the box itself tells you where you are in the month, no app required.
A 30-day glutathione supplement, sold as individual mouth-melt sachets rather than a bottle of pills. The brief was packaging that could carry a month's worth of daily use without the box becoming an afterthought once the lid was opened. Below is that system, from first sketch to shelf, with the thinking behind each piece.
The fan-fold opening — sachets spreading out like a hand of cards the moment the lid lifts — was worked out on paper first, before a single render.
Open the box and the inside panel reads like a short piece of copy, not a legal disclaimer — "a sachet a day for skin so bright" — the same fan-fold sketch, now holding real product.
The outer shipping carton doubles as a calendar — a full 30-day checklist runs down its side, so marking off a sachet is a habit built into the packaging itself, not a separate app or sticker chart.
The fanned sachets are as much a display as a dispenser — a box meant to sit on a counter mid-routine, not get shoved in a drawer between uses.
No water required and no bottle to pack — a single sachet tucked next to a gym towel is the entire case for why this exists as a mouth-melt rather than a tub of powder.
Propped on a suitcase next to a sunhat, the box makes the same point twice — this is small enough to travel with, and the routine doesn't pause because the day did.
Thirty minutes. We'll look at whether your packaging is doing anything besides holding the product.