LocalityIQ is a proptech startup built on two things: helping people find a home, and answering every question that comes with one. The mark carries both jobs in a single shape — a door for the home search, a question mark for the answers, and a chat-tail for how those answers actually arrive.
LocalityIQ helps people find a home and get every question about it answered, in one place. The brief was a mark that could say both without needing a tagline to explain it. Below is that identity, from the wordmark's logic to how it carries into the product's own imagery.
LOCALITY's O is drawn as a plain ring — the same shape a map uses for a pin, or a degree sign uses for a coordinate. A company that sells locations gets to have one built into its own name.
The "iQ" resolves into an open door (a home), while its overall silhouette reads as a question mark and its trailing corner as a chat bubble's tail — the two halves of the product, find and ask, fused into a single shape instead of two separate icons.
A wordmark this simple has to hold up applied to something physical, not just centred on a slide — here, printed large on a cushion, still legible at a glance from across a room.
Trust, range, financing, guidance — each one gets its own small illustrated icon instead of competing for space in one paragraph, so a nervous first-time buyer can scan the reasons to stay in under five seconds.
The brand's photography leans on the people who'll live in the home, not renders of the home itself — because the decision LocalityIQ is actually selling into is a family one.
Hands forming a roof over the family is a more honest pitch for what "finding a home" means to a buyer than another photo of a building's facade would be.
Thirty minutes. We'll look at whether your mark is doing one job, or the two your product actually needs.