A CALL FOR RESEARCH, staged like a launch.

Education Japan partnered with Ritsumeikan University's FREX graduate program — Frontiers of Earth & Space Exploration — to recruit their next cohort of student researchers. The site treats an academic open call like a mission briefing: an orbiting hero, real challenge tracks, real prizes, and one clear form at the end.

Client
Education Japan × Ritsumeikan University
Category
Website design
Scope
Full campaign microsite
Focus
Ambition, then a form

The FREX Future Innovators Challenge asks one real question — how can Earth & Space science improve life on Earth over the next 20 years — and asks students to answer it with an actual research idea, not just a form fill. Below is that site, section by section, with the thinking behind each one.

Recruiting through a competition, not just an application form?

Thirty minutes. We'll look at whether your open call reads like an opportunity, or like paperwork.